Valentine’s Day Look: Grey Smoky Eye Drugstore Makeup

*Affiliate links and Press Samples used. Full disclaimer details here.
Today’s post is my most favorite type:  it’s a collaboration with a bunch of my favorite authentic beauty blogging babes! We’ve all joined forces to share our go-to makeup looks to rock on Valentine’s Day, or put together a perfect gift guide for your special someone (or for yourself, because… treat yourself). I’m EXTRA pumped because everything in this look (except the lashes and brows) can be purchased at Target/the drugstore – hallelujah, affordable! Ready to see what products I used to get this grey smoky eye drugstore makeup look?

Grey Smoky Eye Drugstore Makeup Using Profusion Cosmetics Smoky Eye Palette | Valentine's Day Smoky Eye | Valentine's Day Makeup Look

profusion cosmetics

First of all, you guys are going to die at the new releases from Profusion Cosmetics at Target!

I had been eyeing this brand for weeks because their display at my local Target kept expanding each time I stopped by.

Full disclosure, Profusion was kind enough to gift me these three kits I used in today’s post. So although this is not a sponsored post, they did send these to me complimentary to try out and give my honest opinion.

The packaging looks higher-quality than most, their color selection and combinations remind me of a lot of high-end products, but their price point is incredibly affordable.

Profusion Cosmetics Eye and Cheek Palette, Profusion Cosmetics Pro Conceal Contour Kit, Profusion Cosmetics Smoky Eye Palette on Brighter Darling Blog

Take for instance this Smoky Eye palette I used for today’s look. It’s a dead ringer for the (discontinued) Urban Decay Naked Smoky Palette, except this beauty is $6.99! SIX NINETY-NINE!

Other items used from Profusion include this perfect everyday Eye and Cheek Palette – that has so many Urban Decay Naked (original) AND/OR Tartelette In Bloom dupes – ($9.99), and the Pro Conceal and Contour Kit ($12.99).

All are available now on and Target stores,

grey smoky eye drugstore makeup

Let me not keep you waiting to find out how I got this sultry, smoky eye using all of my drugstore favorites.

Grey Smoky Eye Drugstore Makeup Using Profusion Cosmetics Brighter Darling Blog

the eyes
  • Prime Eyelids with NYX Glitter Primer (great for shimmer eyeshadows, also!)
  • Dust a bit of face powder over primer to alleviate skipping/patchy blending
  • Use a mix of TOP NOTCH and HEAVENLY in the Smoky Eye Palette with a fluffy brush through the crease
  • To make sure the look doesn’t come out too cool-toned, lightly pick up a touch of DEVIOUS and run it through the outer half of the crease to warm things up
  • Using a flat shader brush, apply HEROIC to your mobile lid and layer until satisfied. Also smudge this shade on your lower lash line
  • Switch back to your fluffy brush and touch the NIGHT LIFE shade and pop that subtly in the outer corner for depth. Use your flat shader brush to lightly apply this to the outer half of the lower lashes, as well
  • Using your ring finger, apply CELESTIAL to your inner corner for brightness
  • Take a black pencil eyeliner – I used Maybelline x Gigi Hadid – and draw a messy line on the upper lashes and on the lower water line. Use a pencil eyeshadow brush with NIGHT LIFE and smudge it out so it looks soft and blended
  • *Fill in brows with your choice of product. I used Benefit Precisely My Brow in 03 (which is not drugstore, but cut me a break please haha)
  • Apply a heavy coating of mascara and/or false lashes
  • *I applied these stunning ESQIDO mink lashes in the style Lashlorette. They instantly open up a smoky eye so it doesn’t appear as ‘heavy’ as smoky eyes can tend to be. These lashes can be re-used 15-20 times!

*Only nondrugstore items in this post!

Grey Smoky Eye Drugstore Makeup Look | Valentine's Day Smoky Eye | Brighter Darling Blog | Profusion Smoky Eye Palette

the face
  • Apply foundation of your choice. Keeping with my drugstore theme, I applied my HG L’Oreal True Match in W6.
  • Using the ProFusion Pro Conceal and Contour kit, I mixed the Peach and Orange correctors with my finger and lightly dabbed them under my eyes where my dark circles are most intense. A tiny bit is all you need!
  • Then I mixed the Light and Honey concealers and applied those on top of the corrector and anywhere else on my face I needed a bit of spot concealing. These are SO pigmented and creamy
  • I set the concealer with a mix of the beige and light powder highlighters in the kit to really brighten the under eye areaMORE: TUTORIALS
  • For the rest of my face, I applied the Maybelline Fit Me powder in 220 everywhere else
  • Using the contour brush in the kit, I applied the medium contour powder to my forehead, hollows of the cheeks and jawline
  • Using a fluffier blush brush, I applied a mix of the medium bronzer and deep contour and bronzed all over the face where the sun would naturally hit
  • Switching to the Eye and Cheek Palette, I knew I HAD to use the Lush and Breathtaking blushes because they’re my favorite blush colors
  • I then mixed the Heartfelt and Diamonds highlighters and applied to the cheekbones, tip of the nose and upper lip

How stunning is this highlight!? I was shocked this product is now at the drugstore – yay!

the lips

This is the most comfortable liquid lipstick you can get at the drugstore and it’s infused with Rose Hip Seed Oil to hydrate. They do not dry down 100% so they have a flexible, plush, non-cracking look and feel. Plus, the shade selection is beautiful neutrals perfect for every day.

Valentine's Day Makeup Look Sultry Sexy Smoky Eye on Brown Eyes Using Profusion Cosmetics Smoky Eye Palette | Grey Smoky Eye Drugstore Makeup

Grey Smoky Eye Drugstore Makeup Using Profusion Cosmetics Smoky Eye Palette | Valentine's Day Smoky Eye | Valentine's Day Makeup Look

What do you think of this look? I was surprised a cool-toned smoky eye could look flattering on my more warm/olive complexion, but the great price of the Profusion cosmetics made it fun to experiment! Definitely check out their products next time you’re at your local Target.

I plan on trying more very soon.

BONUS TIP: If you sign up for Profusion Cosmetics email list on their website, you can get 10% off your first order and items ship free with orders over $25!

Want more Valentine’s Day inspo!? Check out these beautiful ladies below for their makeup looks and essential gift guides:

1 Jasmine Maria | 2 Beauty Sweet | 3 Lipstick and Brunch | 4 Little Blushing Birdie | 5 The Daily Sash | 6 Beauty with Lily



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Affordable Grey Smoky Eye Drugstore Makeup Using Profusion Smoky Eye Palette | Grey Smoky Eye On Brown Eyes

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