Mascara Showdown: Tarte, Lancome, Dior

Certain times of the year, there seems to be an onslaught of new, hyped up mascaras at the drugstores to the department stores. How am I supposed to make decisions like this!? Too many options. Due to all of my personal holiday shopping, I managed to collect sample tubes of three of the most-talked-about department store/higher end mascaras to make your decision a bit easier. Although I tend to lean more towards drugstore mascara, once it awhile it’s nice to feel fahn-cy. In this Tarte, Lancome, Dior mascara comparison.

Tarte, Lancome, Dior mascara comparison

Tarte Gifted Mascara | $21

From, “An Amazonian clay smart mascara that instinctively treats your unique lash concerns- working overtime to keep lashes hydrated, intact, healthier, and stronger, while delivering the appearance of voluminous lashes.” 

This formula certainly felt soft on my lashes and the results delivered an average effect. The color (black) wasn’t the darkest black mascara I’ve ever used, more so a dark charcoal. The formula was never clumpy, no matter how many applications I used. The brush is your standard bristle brush, and was on the more narrow side, which made it easy to reach both inner and outer corner lashes.

END RESULT: Average (pick it up here)

Diorshow Iconic Overcurl Mascara | $29.50

From, “An incurved brush, modeled after professional eyelash curlers, that delivers extreme curl and a stretch-effect formula for spectacularly shaped lashes.” 

This mascara is definitely one of my favorites, I can’t deny that. The formula is black, not too wet, not too dry, and wears for hours. But I think the real crusader in making this product amazing is the brush. It’s your standard bristle brush, but the way it is curved is the perfect shape for my eyes. The bristles are just long and soft enough to cradle my lashes and apply the formula evenly. It’s very build-able, but you do have to work quickly, as it sets fast. It also feels very soft on my lashes. I do notice vminor flaking after about 11+ hours of wear.

END RESULT: Above average, build-able (pick it up here)

Lancome Hypnose Drama Mascara | $27.50

From, “Get instant lash drama in a single coat, no clumping or flaking. Intense black pigments. Triple coating system delivers a fluid and creamy application to quickly and easily build big, battable lashes that won’t clump or flake throughout the day.” 

This formula has a strong scent to it, which immediately turned me off for the first few uses. It’s that typical Lancome makeup/rose scent, so if that’s a deal breaker for you, stop here. The formula is the darkest of the threeh, and is more on the wet side. It wasn’t as soft on my lashes as the other two, but it’s not ‘crispy,’ either. The heart-shaped brush takes some getting used to. Since the formula is so wet, and the brush is squiggly-shaped, it can make for an interesting application when reaching inner and outer lashes – but not impossible. If you try to build it up, it can get a bit spidery (I don’t personally mind that, though).

END RESULT: Above average, quickest impact (pick it up here)

Tarte, Lancome, Dior mascara comparison | Tarte Gifted Mascara, Lancome Hypnose Drama Mascara, Diorshow Iconic Overcurl MascaraHere’s close-ups of the results I got with one application (did not try to build two coats here).

Have you tried any of the other new mascaras out there? Thoughts, recommendations? Comment below!


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