If you read my previous post about exploring more clean, safer beauty going forward, you’ll know I decided to become a brand consultant for Beautycounter. I felt so strongly about partnering with them because the mission, advocacy work they do to change regulations in the industry, and most importantly… the products TRULY PERFORM. I figured it’d be fun to do a little dupe-finding for some super popular beauty products and show you what you could swap out for a safer, clean product that’s JUST AS GOOD! I rounded up 14 excellent picks in today’s clean beauty dupes for traditional favorites…
Updated February 2021
We all LOVE our products but especially if you’re residing in North America, our regulations are just NOT there.
For example, in the EU, they ban over 1300 potentially harmful or disruptive ingredients in the personal care industry.
In the US, we ban 30. Canada is slightly better at 600… but still. It’s pretty crazy.
A lot of these ingredients are linked to endocrine/reproductive disruption, being carcinogenic and also a rank highly as allergens (and we don’t even realize it).
After being subjected to years of infertility and monitoring what I am putting IN my body, I realized I needed to walk the walk and be conscious of what I’m putting ON my body, too. Our SKIN is the largest organ, after all.
Here are some clean dupes from Beautycounter I think you’ll LOVE just as much as the traditional findings! In fact, I’m pretty positive you’ll adore them.
_**If you choose to shop with me as your consultant (select ‘Steffanie Entralgo’ at checkout), it’d be awesome! I’ll be able to help make personalized recommendations, as well as, keep you posted on exclusive discounts and deals I offer. Prefer to shop WITHOUT a consultant? That’s totally fine, too! It doesn’t cost you any more or less to shop with me. Shopping without a consultant just gives all of the proceeds directly to Beautycounter, whereas if you shop with me, you’re helping to support my personal mission to educate others make safer choices. <3 _**
Some of the ‘traditional’ items are cheaper than their clean counterparts (some are more expensive, too). Remember creating clean beauty (whether from Beautycounter or others) is not as cheap because the brands are very limited in the number of ingredients they can use to still maintain a high performing product… long gone are the days people tolerate ‘natural’ beauty as being weak in pigment or performance.
I always share, creating high performing CLEAN BEAUTY is like baking a chocolate cake without being able to use oil, flour or eggs and expecting it to taste good. It’s hard and the ingredients are not as widely used yet… therefore, more expensive.
However, in time, as clean beauty becomes more of the norm and shopping for personal care becomes more regulated, the cost of goods will go down – as with any industry.
For now, I recommend trying to switch out 1-3 products a month for something clean, as your budget allows. Pick the products you’re about to finish first (or the ones you feel you use the MOST of/cover most of your skin in) and work your way down the list.