October 7, 2019

Clean Beauty Dupes For Traditional Favorites

If you read my previous post about exploring more clean, safer beauty going forward, you’ll know I decided to become a brand consultant for Beautycounter. I felt so strongly about partnering with them because the mission, advocacy work they do to change regulations in the industry, and most importantly… the products TRULY PERFORM. I figured it’d be fun to do a little dupe-finding for some super popular beauty products and show you what you could swap out for a safer, clean product that’s JUST AS GOOD! I rounded up 14 excellent picks in today’s clean beauty dupes for traditional favorites…

15 Clean Dupes for Traditional Beauty Favorites | Clean Beauty Swaps for Regular Products

Updated February 2021

We all LOVE our products but especially if you’re residing in North America, our regulations are just NOT there.

For example, in the EU, they ban over 1300 potentially harmful or disruptive ingredients in the personal care industry.

In the US, we ban 30. Canada is slightly better at 600… but still. It’s pretty crazy.

A lot of these ingredients are linked to endocrine/reproductive disruption, being carcinogenic and also a rank highly as allergens (and we don’t even realize it).

After being subjected to years of infertility and monitoring what I am putting IN my body, I realized I needed to walk the walk and be conscious of what I’m putting ON my body, too. Our SKIN is the largest organ, after all.

clean beauty dupes

Here are some clean dupes from Beautycounter I think you’ll LOVE just as much as the traditional findings! In fact, I’m pretty positive you’ll adore them.

_**If you choose to shop with me as your consultant (select ‘Steffanie Entralgo’ at checkout), it’d be awesome! I’ll be able to help make personalized recommendations, as well as, keep you posted on exclusive discounts and deals I offer. Prefer to shop WITHOUT a consultant? That’s totally fine, too! It doesn’t cost you any more or less to shop with me. Shopping without a consultant just gives all of the proceeds directly to Beautycounter, whereas if you shop with me, you’re helping to support my personal mission to educate others make safer choices. <3 _**

CLEAN BEAUTY DUPES _ Beautycounter Dupes for Traditional Dirty Makeup _ Clean Non Toxic Beauty Dupes Brighter Darling Blog Updated 2021


  1. IT Cosmetics CC Cream $39 – Skin Twin Featherweight Foundation, $45 $42
  2. NARS Radiant Creamy Concealer, $30 – Skin Twin Creamy Concealer, $31
  3. NARS Blush, Orgasm $30 – Satin Powder Blush, Nectar $30
  4. Clinique Take The Day Off Balm $30 – Lotus Glow Cleansing Balm $72
    *BONUS! The Lotus Glow Balm can be used as a hydrating sleeping mask and also brightens!
  5. Laura Mercier Tinted Moisturizer $47 – Dew Skin Tinted Moisturizer $45
    *Dew Skin features a physical/mineral sunscreen; better for those with sensitive/acne prone skin
  6. Laneige Sleeping Mask $20 – Lip Conditioner (calendula (sweet) or peppermint (fresh!)) $22
  7. NARS Bronzing Powder, Casino $40 – Radiant All Over Bronzer, Cabana $49
    *Laguna (NARS) is more of a dupe with Dune (Beautycounter)
  8. Dior Lip Glow, Pink Glow $34 – Sheer Genius Lipsticks, Lily or Petal $32
  9. Anastasia Beverly Hills Dipbrow Gel $18 – Brilliant Brow Gel, $24
  10. Proactiv Collection $90 ($30/month auto bill) – Countercontrol Collection, $122
    *Proactiv larger set averages 90 days and is on auto-ship, Countercontrol set averages 3-4 months no auto ship
  11. CeraVe Hydrating Cleanser $15 – Counterstart Cleanser $20
  12. Clinique Moisture Surge Moisturizer $39.50 – Countermatch Recovery Sleeping Cream $59
  13. Creme De La Mer Moisturizing Cream $180 – Countertime Tetrapeptide Supreme Cream $89
  14. Brazilian Bum Bum Cream $45 – Melting Body Balm $42


Some of the ‘traditional’ items are cheaper than their clean counterparts (some are more expensive, too).  Remember creating clean beauty (whether from Beautycounter or others) is not as cheap because the brands are very limited in the number of ingredients they can use to still maintain a high performing product… long gone are the days people tolerate ‘natural’ beauty as being weak in pigment or performance.

I always share, creating high performing CLEAN BEAUTY is like baking a chocolate cake without being able to use oil, flour or eggs and expecting it to taste good. It’s hard and the ingredients are not as widely used yet… therefore, more expensive.

However, in time, as clean beauty becomes more of the norm and shopping for personal care becomes more regulated, the cost of goods will go down – as with any industry.

For now, I recommend trying to switch out 1-3 products a month for something clean, as your budget allows. Pick the products you’re about to finish first (or the ones you feel you use the MOST of/cover most of your skin in) and work your way down the list.

If you have any questions about clean beauty or Beautycounter, please comment below or email me at steffanie@brighterdarling.com. I hope this was helpful!

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