Beautycounter Alternatives Master List

Hi. This blog post was completely unplanned as of late last night, but with all of the changes to Beautycounter’s business (TL;DR: Beautycounter is no longer available until late 2024, tentatively), and my nearly five years of experience working with the brand prior to ending my partnership with them in April, I have quite extensive experience with their product line up. So I wanted to share similar Beautycounter dupes or Beautycounter alternatives. So, without further adieu, let’s get to my Beautycounter alternatives Master List

Beautycounter Alternatives Master List

My plan is to go in order of category here. Personally, I am not going to give you a ‘dupe’ or alternative to every single product SKU from Beautycounter, but rather the ones I feel I truly have an alternative for that I’ve directly vetted.

I do know Beautycounter products will still be sold at Ulta Beauty through July 2024, but once inventory runs out, my understanding is it will be completely inaccessible.

FULL DISCLOSURE: I did pivot from Beautycounter in late December to work with a European skincare brand, Olive Tree People. My skin stopped responding to Beautycounter’s products during IVF and pregnancy/postpartum so I tried Olive Tree People and fell in love. You may see a few Olive Tree People (Oliveda) options listed below, but this is NOT a Beautycounter-to-Oliveda list.

Beautycounter Alternatives Master List

Let’s start with skincare since I know that’s the category most people are using on a daily basis…

Countertime Cleansing Oil
Oliveda F72 Corrective Cleansing Oil or MARA Chia + Moringa Algae Enzyme Cleansing Oil

Countercontrol Clear Pore Cleanser*
Drunk Elephant JuJu Exfoliating Bar or TATA Harper Clarifying Cleanser
*in this category, I tried to give you a formula with the scrubbies people loved from CC. If that is not a huge deal to you, go for the Oliveda F38 Purifying Gel Cleanser.

Countermatch Refresh Foaming Cleanser
First Aid Beauty Pure Skin Face Cleanser or Vanicream Gentle Facial Cleanser (budget GEM!)
*in this category, I am giving you a more creamy foaming cleanser like CM. If you want a gently foaming gel cleanser from Oliveda, go with the LA Dope 009.

Countertime Supreme Cream
Oliveda F07 Anti Aging Face Cream or OSEA Collagen Dream Night Cream or WILDLING Moonbounce 2% Bioretinol Irish Sea Moss Plumping Moisturizer

Countercontrol Matte Effect Gel Cream
URSA MAJOR Fortifying Gel Moisturizer or PAI The Pioneer Mattifying Moisturizer
*if you would like an Oliveda alternative, I’d go with the F05 Anti Oxidant Face Cream (it’s lightweight, acne prone skin friendly)

Countermatch Adaptive Moisture Lotion
Oliveda F08 Cell Active Face Cream or Ole Henriksen Strength Training Peptide Moisturizer
*This is not a dupe texture-wise, but I used to use Adaptive Moisture Lotion and have been IN LOVE with the Oliveda F74… so glowy but balancing

Beautycounter Alternatives Beautycounter Dupes Master List Brighter Darling Blog

Beautycounter to Oliveda Dupes | Beautycounter to Oliveda Alternatives

Countermatch Intense Moisture Serum
MERIT Beauty Great Skin Instant Glow Serum or Caudalie Vinosource-Hydra SOS Hydrating Hyaluronic Acid Serum

Countertime Tripeptide Serum
True Botanicals Chebula Active Serum or Oliveda F59 Anti Aging Serum

All Bright C Serum
Oliveda HT+Vitamin C Serum or Paula’s Choice 25% Vitamin C + Glutathione Clinical Serum

Overnight Resurfacing Peel
Oliveda AHA+HT Serum (this is a must try) or Herbivore Milky Way 10% AHA + Oat Soothing Exfoliating Serum

Countertime Eye Cream
Summer Fridays Jet Lag Overnight Eye Serum (contains retinol) or Alpyn Beauty Instant Bright Eye Dark Circle Firming Cream
*although no Bakuchiol or retinols in this one from Olive Tree People, the firming and tightening from the LA Dope 008 is a solid contender

All Bright AHA Toner
JOSH ROSEBROOK Daily Acid Toner (better for sensitive) or Alpyn Beauty Pore Perfecting Liquid Exfoliator

Beautycounter Dupes Master List Brighter Darling Blog

Beautycounter to Oliveda Skincare Dupes | Beautycounter to Oliveda Swap List

Reflect Effect AHA Mask
GOOPGLOW Microderm Instant Exfoliator (this is REALLY good)

Cleansing Balm
True Botanicals Calm Ginger Turmeric Cleansing Balm

Let’s get into makeup… (my favorite)

Dew Skin Tinted SPF
Saie Beauty Slip Tint SPF (if you’re dry) or Tower 28 Tinted SPF Moisturizer (if normal or acne prone)

Skin Twin Foundation
Haus Labs Foundation (it’s better than Skin Twin; if more acne prone) or Ilia Super Serum Skin Tint Foundation (if dry)
*I love Merit’s Complexion Stick for quick makeup days or when my skin is recovering from breakouts but it’s not a ‘dupe’ just an honorable mention

Think Big Mascara
Ilia Limitless Lash Mascara or Tower 28 Mascara
*I personally prefer Tarte Tartelette mascara but it’s a tubing formula, so not exactly a ‘dupe’

Sheer Genius Lipsticks
Ilia Balmy Tint Hydrating Lip Balms or Honest Beauty Tinted Lip Balms (a bit more sheer)

Beautycounter Alternatives Clean Beauty Alternatives for Beautycounter | Brighter Darling Blog

Skin Twin Creamy Concealer
Tower 28 Concealer (it’s better)

Beyond Gloss
Lawless Forget The Filler Gloss or Ami Cole Lip Oils

Lid Glow Cream Shadow
RMS Cream Eyelights (they’re 500x better)

Cheeky Clean Cream Blush
Merit Beauty Cheeky Balms (sheerer; acne safe) or Tower 28 BeachPlease Cream Blushes (dry skin types)

Statementmaker Satin Lipstick
Merit Beauty Satin or Matte Lipsticks or bareMinerals Mineralist Lipsticks

Tinted Brow Gel
KOSAS Air Brow

Beautycounter Alternatives Master List | Brighter Darling


Whew! Ok that wraps it up I think. I know there are other Beautycounter products that I didn’t cover here, but these were the most frequently asked for and popular in my experience. If you need a recommendation for an alternative not found here, please find me in Instagram @ brighterdarling and shoot me a direct message. I’ll be happy to help!



Beautycounter Alternatives Master List Beautycounter Swaps Brighter Darling Blog

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